Free Digital Marketing Course 2024 – British Council

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About Course

This Digital Marketing course with a certificate gives you an edge in becoming a professional digital marketer. If you are considering building a career in online advertising, this free Course from the British Council will help you understand the fundamentals of online marketing, the buyer’s journey, and the differences between Digital and Traditional marketing. This exhaustive course will equip you with the right tools and knowledge to kickstart your career.

Unlock Your Future with Our Free Digital Marketing Course – Get Certified as a Professional Digital Marketer!

This Free Digital Marketing Course with Certification from the British Council is designed to give you the skills and insights you need to excel as a professional digital marketer. Whether you’re new to online advertising or looking to solidify your understanding of digital marketing essentials, this course covers everything you need to build a strong foundation for a successful career in the digital space.

Digital Marketing Course

Why Choose Our Free Digital Marketing Course?

In today’s digital-first world, companies across every industry are shifting their marketing strategies online. As a result, digital marketing skills are in high demand. This free course will help you understand what it takes to create impactful digital campaigns, drive customer engagement, and convert leads into loyal customers. Best of all, it includes a certificate of completion to showcase your newfound skills and boost your resume.

Course Highlights: Master the Fundamentals of Digital Marketing

This Digital Marketing course provides an all-encompassing introduction to digital marketing principles and practices, making it ideal for anyone eager to start their journey in the field. Here’s what you’ll gain:

  1. In-depth Knowledge of Digital Marketing Fundamentals
    You’ll explore the essential elements that define digital marketing and learn how it differs from traditional marketing. Discover the key strategies that make digital marketing so effective, from SEO and social media to content marketing and pay-per-click advertising.
  2. Understanding the Buyer’s Journey
    A core element of this course is understanding the buyer’s journey—a fundamental concept that helps marketers identify and engage their audience at every stage of their decision-making process. From awareness to purchase, you’ll learn how to map out the buyer’s journey and tailor your strategies to each stage, creating campaigns that resonate with potential customers.
  3. A Comparison of Digital and Traditional Marketing
    Learn the differences between digital and traditional marketing, and understand how the two can work together to create a holistic marketing approach. You’ll gain insights into how digital marketing’s data-driven and flexible nature allows for precise targeting and higher ROI, giving you an edge in creating campaigns that perform.
  4. Hands-On Digital Marketing Tools and Techniques
    This course isn’t just about theory. You’ll get practical, hands-on experience with the most popular digital marketing tools, equipping you with the know-how to execute effective campaigns. Gain confidence in using analytics platforms, social media management tools, SEO software, and more to elevate your marketing efforts.
  5. Free Certification
    Stand out to potential employers with a certificate that showcases your digital marketing knowledge. This certification is not only proof of your dedication to learning but also demonstrates your readiness to contribute to real-world marketing strategies.

Who Is This Course For?

This free digital marketing course is perfect for anyone looking to start or advance a career in marketing, regardless of experience level. If you’re a recent graduate, an aspiring entrepreneur, or someone aiming to switch careers, this course will provide you with the foundational skills and insights needed to succeed.

Benefits of Enrolling in Our Free Digital Marketing Course

  • Comprehensive Curriculum: Covering everything from SEO to social media, this course provides a thorough understanding of digital marketing essentials.
  • Expert Instructors: Learn from industry professionals with years of experience in digital marketing.
  • Flexible Learning: The online format allows you to study at your own pace, fitting the course into your schedule effortlessly.
  • Career Advantage: With a British Council certification, you’ll gain credibility that can set you apart in today’s competitive job market.

Start Your Digital Marketing Journey Today!

With digital marketing skills, you’ll be well-prepared to navigate the evolving landscape of online advertising and drive measurable success for brands and businesses. Our Free Digital Marketing Course with a Certificate offers an ideal starting point for anyone aiming to excel in this dynamic field. Don’t miss this opportunity to invest in your future at no cost!

Enroll Now to kickstart your career and become a certified digital marketer. Take the first step toward a rewarding career in digital marketing—your journey to becoming a professional starts here!

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What Will You Learn?

  • The fundamentals of Digital Marketing
  • The practicals of Digital Marketing
  • Social Media Marketing
  • Search Engine Marketing
  • Email Marketing
  • Search Advertising

Course Content

Introduction to Digital Marketing
At the end of this class, you will be able to define Digital Marketing, Inbound and Outbound Digital Marketing, types of marketing, types of media buying, and various other sub topics.

  • 01:37
  • Inbound and Outbound Marketing
    01:54
  • Types of Marketing
    03:50
  • Types of Media
    02:50
  • Digital Brands
    03:10
  • Traditional and Digital Marketing
    11:07
  • The Buyers Journey
    20:24
  • Marketing Functions
    06:10
  • 360 Marketing
    02:52
  • Digital Channels
    06:53
  • Market research VS Market reality 
    03:27
  • Practical
    00:00
  • Introduction to Digital Marketing Quiz

Social Media Marketing – Organic
This lesson will give you insight into the fundamentals of social, the importance of social media marketing, platform principles as well as the best way to use hashtags to your advantage.

Social Media Marketing – Paid
Social media is changing the way we interact in this age. This paid social media marketing course will help you understand campaign concepts, social media advertising, best practices for your social media campaign and how to analyse your campaign, among other lessons.

Pay-Per-Click (PPC) Search

Email Marketing
Yet to explore the power of email marketing? You are in the right place. This practical lecture will help you learn how to target the right audience, draw up a subscribers list and increase turnover by maximising the largely untapped email marketing space.

Content Marketing
At the end of this Content Marketing course, you will have learnt best practices for creating and sharing online materials, social listening practices as well as effective ways to develop a content marketing strategy.

Earn a certificate

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

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