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Digital Marketing Masterclass – British Council

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About Course

This Digital Marketing free course with certificate gives you an edge in becoming a professional digital marketer. If you are considering building a career in Digital Marketing, this free Digital Marketing Course from the British Council will help you understand the fundamentals of digital marketing, the buyer’s journey and the differences between Digital and Traditional marketing. This exhaustive course on Digital Marketing will equip you with the right tools and knowledge to kickstart your career.

What Will You Learn?

  • The fundamentals of Digital Marketing
  • The practicals of Digital Marketing
  • Social Media Marketing
  • Search Engine Marketing
  • Email Marketing
  • Search Advertising

Course Content

Introduction to Digital Marketing
At the end of this class, you will be able to define Digital Marketing, Inbound and Outbound Digital Marketing, types of marketing, types of media buying, and various other sub topics.

  • 01:37
  • Inbound and Outbound Marketing
    01:54
  • Types of Marketing
    03:50
  • Types of Media
    02:50
  • Digital Brands
    03:10
  • Traditional and Digital Marketing
    11:07
  • The Buyers Journey
    20:24
  • Marketing Functions
    00:00
  • 360 Marketing
    00:00
  • Digital Channels
    00:00
  • Market research VS Market reality 
    00:00
  • Practical
    00:00
  • Introduction to Digital Marketing Quiz

Social Media Marketing – Organic
This lesson will give you insight into the fundamentals of social, the importance of social media marketing, platform principles as well as the best way to use hashtags to your advantage.

Social Media Marketing – Paid
Social media is changing the way we interact in this age. This paid social media marketing course will help you understand campaign concepts, social media advertising, best practices for your social media campaign and how to analyse your campaign, among other lessons.

Pay-Per-Click (PPC) Search

Email Marketing
Yet to explore the power of email marketing? You are in the right place. This practical lecture will help you learn how to target the right audience, draw up a subscribers list and increase turnover by maximising the largely untapped email marketing space.

Content Marketing
At the end of this Content Marketing course, you will have learnt best practices for creating and sharing online materials, social listening practices as well as effective ways to develop a content marketing strategy.

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