Digital Masterclass

Seven default Google Ads settings are inflating your cost per acquisition by 20–40% right now — and most advertisers never touch them after campaign creation. The worst offenders are Display Network expansion on search campaigns,…

To set up a Google Ads campaign correctly, create a Search campaign with the "Leads" or "Sales" objective, disable Search Partners and Display Network, set location targeting to "Presence only," use Max Conversions bidding, and restrict…